Discovermarket CEO Patrick Bühler forecasts that artificial intelligence will significantly enhance insurance personalization, making it more tailored and accessible.
In Southeast Asia, high premiums and low financial literacy hinder insurance uptake. Discovermarket, founded in 2021, addresses these issues through its marketplace-as-a-service platform, connecting brands with insurers to offer innovative micro-insurance solutions.
In an interview with e27, Bühler discussed Discovermarket’s mission to transform insurance through advanced technology, focusing on personalization and affordability. He highlighted the company’s efforts to address gaps such as consumer awareness and trust.
Discovermarket introduces new insurance products, like a parametric policy for hikers that activates only when needed, and a unique rain protection insurance in partnership with InterContinental Singapore. The company also tackles rising cyber threats with cyber insurance linked to telecom services.
By embedding insurance into everyday products, Discovermarket aims to make coverage more relevant and accessible to modern consumers.
