Simply Business has introduced a fresh TV advertisement, reimagining Tina Turner’s iconic 1980s hit “The Best” into their “Simply The Best” campaign. The revamped ad features the phrase “Simply Business” and includes other lyrical adjustments to highlight the importance of reliable insurance for small businesses.
Filmmaker Fred Rowson, working through Blink and in collaboration with creative agency Truant, directed the new commercial. It builds on the company’s previous campaigns, such as the “You Name It. We Insure It” series, maintaining an optimistic tone to ease the insurance process for small business owners.
Bea Montoya, COO of Simply Business UK, stated, “Small business owners deserve top-notch experiences across the board—from their insurance to their overall economic environment. With SMEs representing 99% of British businesses, supporting their success benefits everyone.”
In tandem with the new ad, Simply Business has launched its annual Business Boost competition, offering a £25,000 grant to one small business. The company has awarded over £85,000 to small enterprises over the past four years. Applications for this year’s competition are open until October 15.
Montoya further commented, “Our latest advertisement emphasizes the reassurance of having your business protected while bringing joy to our audience. We remain committed to providing simplicity, choice, and value for our customers, and the Business Boost grant continues to make a significant impact on the winners.”
