The landscape of caravan and campervan insurance is evolving as a new generation of owners and renters embraces the open road. Essential coverage now spans on-site protection, road travel, and safeguarding against severe winter conditions. Additionally, caravan storage insurance has become crucial, particularly for those who keep significant holiday gear and accessories inside their vans during winter storage.
Shifting attitudes among British touring caravan owners regarding storage locations have prompted The Insurance Emporium, a renowned specialist in caravan insurance, to update its Touring Caravan insurance policies. The company is now incorporating coverage for ‘seasonal pitches’ and ‘store and stay’ campsites to better align with changing consumer preferences.
Through comprehensive market research, The Insurance Emporium has recognized an increasing demand for seasonal pitches among potential clients. In response, the company has revamped its touring caravan insurance offerings to address this emerging market segment.
Francis Martin, CEO of The Insurance Emporium, explained: “Caravanning has long been an integral part of the UK’s staycation culture. The appeal of packing up and traveling across the UK or even abroad in a mobile home, regardless of the weather, resonates strongly within the caravanning community.
However, towing a caravan can be challenging, and many owners become familiar with their preferred destinations over time. Additionally, the impacts of the Covid-19 pandemic, the cost-of-living crisis, and Brexit have intensified interest in seasonal pitches and store and stay campsites. As a result, we recognized the need to adapt our product offerings to meet these evolving needs.”
Currently, 79% of customers who opt for off-site caravan storage are aged 40 and above, indicating that more experienced travelers are increasingly choosing to store their caravans away from home.
